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Dashboards and business intelligence

Know what is happening in your business—and what to do next.

A useful dashboard starts with a decision, not a chart. I help organise your data, agree on clear measures and build a dashboard your team can understand and maintain.

Discuss a project

01 / Dashboards and business intelligence

Make information easier to trust

We identify the questions managers need answered, locate the source data and document how each measure is calculated. This reduces the uncertainty that comes from several spreadsheets reporting different numbers.

The dashboard can combine sales, costs, stock, productivity or digital marketing data when the sources and permissions allow it.

Shared definitions

Teams use the same meaning for each key indicator.

Appropriate refresh

The update schedule matches the actual decision cycle.

Actionable views

A small set of useful measures replaces a wall of charts.

02 / Dashboards and business intelligence

Choose the tool that fits the work

Excel can be a strong fit for focused analysis and teams already working in spreadsheets. Power BI suits connected sources, reusable models and controlled reporting. Looker Studio is useful for web and marketing data with compatible connectors.

The choice depends on your sources, number of users, access requirements, licences and maintenance—not on which tool is most fashionable.

A dashboard is only as reliable as its data, definitions and refresh process.

03 / Dashboards and business intelligence

Build, validate and hand over

We prototype with real data, check calculations with the people who know the process and refine the layout around how the dashboard will be used.

Before launch, we review access, refresh behaviour and limitations. The handover explains the measures and the steps needed to keep the report current.

Frequently asked questions

A few useful answers.

Which dashboard tool should my business use?

It depends on your data sources, audience, sharing needs and current tools. We review those factors before recommending a platform.

Can you work with my existing Excel files?

Yes. Existing spreadsheets can be reviewed, cleaned up and used as a starting point when their structure is reliable.

Will the dashboard update automatically?

It can when the source and platform support a dependable refresh. The schedule and any connector limits are made clear during planning.

A practical next step

Let’s work out what would make the biggest difference.

We can review the process, data and tools you already use before defining any implementation.

Talk about your project